"Travel Around China", a book published by the Blue Sky Publishing House of
the PLA Air Force, will be distributed around the world in 25 languages except
Chinese by Harper Collins Publishers under Rupert Murdoch, head of the world's
largest media empire. Yesterday afternoon, leaders from the General
Administration of Press and Publication, and the Publicity Department of the
General Political Department of the PLA, attended the copyright signing ceremony
held by the Blue Sky Publishing House and Harper Collins Publishers in the Great
Hall of the People in Beijing.
"Travel Around China" has been reprinted for several times after its first
publication in China. Selling the copyright to the largest publisher in the
world, is part of the "going global" strategy of the Blue Sky Publishing House.
The sources said that Harper Collins Publishers would donate 2000 volumes
of the English-version of the books to the Beijing Organization Committee for
the 2008 Olympic Games (BOCOG), hoping that the BOCOG authority would designate
the book as an official travel guide for the 2008 Beijing Olympic Games.
By Chen Xianyi
(Aug 31, PLA Daily)